Museum Exhibitions

The current Museum Exhibition is titled Powerful Posters: Tennis and Advertising, 1893-2015

A good poster uses minimal text and a striking image to communicate a clear message.

Wimbledon Lawn Tennis Museum has over 600 posters – most of them advertise tennis equipment and tournaments – but around a fifth show how the popularity of tennis has been harnessed to advertise some unexpected things.

The image of the athletic, glamorous and sophisticated tennis player has appeared on posters promoting everything from fashion to film, mountain resorts to milk.

The exhibition will show the earliest poster from the collection, an 1893 letterpress poster advertising The Championships (pictured).

This will be accompanied by the 2015 Championships poster and original artwork, created by artist Yulia Brodskaya.

However, the exhibition will also show how tennis has been used to advertise some surprising products.