Murray mania fires up social media

As you might expect, there has been quite a lot of conversation on social media about Andy Murray over the past 12 days. Here are some facts and figures...

ON FACEBOOK

-          Murray's win in the semi-finals ranked as the #2 most social moment so far (only bested by Nadal's upset in the first round)

-          Murray is now the #2 most buzzed about male player. He was previously #5 on data through July 1.

-          Global interactions about Wimbledon is now near 18 million.

- Murray's Facebook page has grown by over 235,000 new fans from 28th June to 4th July.

Most buzzed about men’s players

1. Rafael Nadal
2. Andy Murray (MOVED UP FROM #5)
3. Roger Federer
4. Novak Djokovic
5. Steve Darcis

Top 5 social moments

1. 24th June - Rafael Nadal (5) stunned in the opening round by unranked Steve Darcis 
2. 5th July - Andy Murray (2) defeats Jerzy Janowicz (24) to advance to the final for the second straight year 
3. 26th June - Sharapova (3), Federer (3), and Azarenka (2) all fall in the second round
4. 1st July - Serena Williams (1) is upset by Sabine Lisicki (23) 
5. 29th June - David Ferrer (4) holds off 26^th-ranked Alexandr Dolgopolov in a 5 set thriller

Murray fans – Where are they? 

• UK
• India
• US
• Argentina
• Italy

Murray fans - correlation data, fun facts

• Average age 25 (notably younger than the typical FB user)
• They are 4.4x as likely to be fans of F1 Racing than the average FB user
• 50% are sci-fi movie fans
• 53% like reggae music
• Sky Sports is their favorite channel, edging out HBO

ON TWITTER

24-Jun	25-Jun	26-Jun	27-Jun	28-Jun	29-Jun
17,281	3,901	20,588	19,971	30,509	12,350

30-Jun	01-Jul	02-Jul	03-Jul	04-Jul	05-Jul	06-Jul
10,867	65,840	10,709	102,035	104,674	205,940	37,841

References to Andy Murray and Celebrities in the same Tweet: 3rd-July to 6th-July

Alex Ferguson	1725
Cliff Richard	661
David Cameron	491
Judy Murray	336
James Corden	244
Duchess of Cambridge	132
Amir Khan	77
Lewis Hamilton	62
Jude Law	59
Michael McIntyre	45
Emma Watson	37
Pippa Middleton	34

Top trending themes in Tweets referencing Andy Murray: 3rd-July to 6th-July

Scotland	31574
British	15138
roof	6118
tennis ball	1835
world	1539
scream	922
sun	772
grass	463
summer	452
foot	417
strawberry	393
upset	356
food	301
drink	295
umpire	209
injury	119

Follow the latest news and scores from Wimbledon 2013 on Wimbledon.com or download the official iPad,  iPhone and Android apps